I’ll get right to the point: Midland University’s powerlifting program is something you should be aware of if you’re interested in the sport, regardless of how experienced you are. I can say with certainty that this isn’t just another college squad since I’ve visited enough gyms in the Midwest. It’s a place where average people—yes, you—can get professional-level lift-boosting ideas, even if you’ve never been on a college campus. What’s the best part? In a really simple manner, they are combining traditional strength training with VBT (Velocity-Based Training). No fancy equipment you can’t buy, no jargon—just plain, useful stuff.
To begin, what distinguishes Midland’s powerlifting program?
Let’s begin with the fundamentals: Powerlifting is not considered a “side hobby” for athletes at Midland University, which is situated in Fremont, Nebraska, in case you were wondering. Students, local gym patrons, and even those who travel an hour to train with their trainers can all benefit from their program. Coach Mike, who has been leading their program for five years, said something that remained with me last month: “We don’t care if your max squat is 135lbs or 335lbs.” Our goal is to strengthen you without breaking you.
That’s a big deal. Ego—who can lift the most, who has the largest PR—is the main emphasis of so many powerlifting advertisements. Midland, though? It all comes down to sustainability. Every Thursday, for instance, they host a “community lift night” that anyone is welcome to attend. When I visited once, I noticed a 45-year-old teacher honing her deadlift technique next to a college student training. When someone accomplishes a new mark, give them a high five without passing judgment. Even novices can use the VBT tools they have set up, so they’re not skimping on the science either. It’s more than simply a gym—it’s a setting.

How Midland Blends Powerlifting with VBT (And Why It Matters for You)
Like you, I had assumed that VBT was solely used by professional athletes until I saw Midland’s setup. Let’s take a simple approach: VBT measures not just the weight but also the speed at which you are moving it. Coach Mike gave this explanation: “What if you’re attempting to squat 225 pounds and it’s not going as fast as molasses? Before you hurt your knee, that’s a warning that you’re either exhausted or the weight is too much.
The Midland crew doesn’t overcomplicate VBT; they use it in every session. They have simple sensors that you attach to your bar and connect to a phone app. You can get comparable ones online for about $100. The app indicates your “velocity,” or how quickly the bar moves, when you lift. Their heuristic? On a main lift (squat, bench, or deadlift), you either reduce the weight by 10% or end the set if your velocity falls below 0.75 m/s.
During that community night, I gave this a try myself. I thought I had another set in me, so I was deadlifting 275 pounds, but the app indicated my velocity was 0.68. The lift felt smoother when Coach Mike told me to reduce to 250 pounds. My back didn’t hurt the following day, and I ended up completing three more repetitions than I would have with the larger weight. Midland is making VBT accessible, which is its charm. All you need is a simple sensor and the commitment to pay attention to your body (and the data); you don’t need a college budget.

3 Tips from Midland’s Coaches to Boost Your Own Powerlifting Workouts
To use their tricks, you don’t need to train in the Midland. I have learned the following three things, which you can begin this week:
- Instead than focusing on weight, go for speed. “A fast 250-pound squat is better than a slow 275-pound squat,” Coach Mike frequently says. Use your eyes if you don’t have a VBT sensor. Lower the weight if it feels like the bar is stuck halfway up. In the long-term, you’ll gain more strength and stay injury-free.
- For warm-ups, use VBT (yeah, really). Midland’s athletes use warm-ups to determine their “sweet spot” velocity rather than only performing light sets to “get loose.” For instance, they will begin with an empty bar and increase the weight until they reach a velocity of 1.0 to 1.2 meters per second. They employ that weight for their initial working set. Although it takes five more minutes, you will never be overheated or underheated.
- Prioritize recovery like a Midland athlete. Strength is developed during rest, not in the gym. Their staff swears by two things: using a simple app to measure sleep and foam rolling for ten minutes after each session, concentrating on your lower back and quads. “Don’t expect to hit a PR that week if you’re sleeping less than seven hours a night,” suggests Coach Mike. It’s easy, yet most people don’t do it.

Final Thought—You Don’t Need a College Program to Train Like Midland
Midland University Powerlifting isn’t unique because their gym is the largest or their athletes are the strongest. It’s unique because they’ve worked out how to combine heart (that sense of community) with science (VBT) in a way that benefits real people. You only need to concentrate on moving correctly, paying attention to your body, and picking up a few of their skills; you don’t need to be a student or have thousands of dollars’ worth of equipment.
Remember this the next time you’re at a standstill: professional stages don’t always have the best powerlifting tips. It occasionally comes from a little college in Nebraska that focuses solely on assisting individuals in becoming stronger. Try their VBT trick, get over your ego, and observe how quickly your lifts get better. Believe me, I did, and in just two months, my deadlift increased by thirty pounds. Just results, no gimmick.

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